Welcome to the Club Blue Daikin Dealers Video Tutorial Portal.
Here you'll find a number of video tutorials all designed to give you bite size tutorials for different aspects of your marketing activity. We hope you find the videos helpful.
Here you'll find a number of video tutorials all designed to give you bite size tutorials for different aspects of your marketing activity. We hope you find the videos helpful.
Equipment to shoot simple video for Social Media
In this video you'll learn about:
In this video you'll learn about:
- Tripods
- Phone mounts/clips
- Lapel mics
- Design apps - Canva
- Editing apps - iMovie & Rush
- Captions - Rev.com
3 ways to grow your page likes
In this video you'll learn how to grow your Facebook followers using 3 different techniques.
In this video you'll learn how to grow your Facebook followers using 3 different techniques.
How Jamie Oliver dominates social
In this video you'll learn:
In this video you'll learn:
- Why Jamie gives away so much value.
- How he is a master of the jab, jab right hook school of marketing.
How social can help to attract staff
In this video you'll learn:
In this video you'll learn:
- How you can directly and indirectly attract staff through social.
- A great Facebook tool called Lead Ads which lend themselves well to recruitment.
- How to find talent that you may not think is available within the market.
Consistency is key
In this video you'll learn:
In this video you'll learn:
- Why consistency is so important in your social media marketing.
- 3 tips on how to improve your social media using techniques designed to encourage consistency.
3 reasons businesses fail
In this video you'll find our what these 3 reasons are and why you must put marketing at the heart of your business.
In this video you'll find our what these 3 reasons are and why you must put marketing at the heart of your business.
Whiteboard Session: How to generate enquiries. A simple framework for professional services businesses.
In this video tutorial Andrew gives you a simple marketing framework which, if followed, will generate consistent enquiries into your business. It includes online and offline elements.
In this video tutorial Andrew gives you a simple marketing framework which, if followed, will generate consistent enquiries into your business. It includes online and offline elements.
How to plan, shoot and edit a simple video
In this tutorial Dom will walk you through an example video that he's producing from scratch using a format we call the BBC Format. You'll learn how he plans the video, what equipment he uses and how he edits it. Then you'll see the finished video.
In this tutorial Dom will walk you through an example video that he's producing from scratch using a format we call the BBC Format. You'll learn how he plans the video, what equipment he uses and how he edits it. Then you'll see the finished video.
How to plan a customer testimonial video
In this tutorial Dom will walk you through how to plan the production of a simple customer testimonial video.
In this tutorial Dom will walk you through how to plan the production of a simple customer testimonial video.
10 content ideas in 10 mins
In this tutorial Dom steps you through a process to plan out a content calendar with content ideas that will be perfect for your target audience.
In this tutorial Dom steps you through a process to plan out a content calendar with content ideas that will be perfect for your target audience.
How to plan, shoot and edit a simple video for social media
This video is for non-techies. We'll show you how to plan and shoot simple video just using your smartphone.
This video is for non-techies. We'll show you how to plan and shoot simple video just using your smartphone.
Why you need to use paid media with Facebook
Organic reach is dropping, this video explains why you need to put media spend behind your Facebook advertising.
Organic reach is dropping, this video explains why you need to put media spend behind your Facebook advertising.
Facebook Objectives explained
When you set up and ad the first step is to select your Objective but what are they and why do they matter? This video explains.
When you set up and ad the first step is to select your Objective but what are they and why do they matter? This video explains.
18. How to get your staff involved in Sales and Marketing
In this video Dom explains how one Global brand got their on site technicians involved in sales & marketing to great effect.
17. How to plan the perfect customer testimonial
Testimonials are always great content for your website and indeed social media. In this video Dom talks you through what you need to be considering to ensure you shoot a good one.
16. 61 ways to market your business.
This video is for those of you that are short of ideas around how to market your business. In this short tutorial Andrew brain dumps 61 different ways you can market your business.
15. Does it matter what time I post?
This is a question we get the whole time. In this video Dom walks you through how to look at it. It's pretty simple as it turns out.
In this video Dom explains how one Global brand got their on site technicians involved in sales & marketing to great effect.
17. How to plan the perfect customer testimonial
Testimonials are always great content for your website and indeed social media. In this video Dom talks you through what you need to be considering to ensure you shoot a good one.
16. 61 ways to market your business.
This video is for those of you that are short of ideas around how to market your business. In this short tutorial Andrew brain dumps 61 different ways you can market your business.
15. Does it matter what time I post?
This is a question we get the whole time. In this video Dom walks you through how to look at it. It's pretty simple as it turns out.
14. The 3 phases of Facebook marketing
Facebook advise us to think about marketing on their platform in 3 phases: awareness, consideration and conversion. In this video we explain what this means and make suggestions on how you'd approach this.
Facebook advise us to think about marketing on their platform in 3 phases: awareness, consideration and conversion. In this video we explain what this means and make suggestions on how you'd approach this.
13. How much should I spend on my Facebook campaign?
This is a question that we get all the time. The answer isn't entirely straight forward but in this video we answer the question as scientifically as possible.
This is a question that we get all the time. The answer isn't entirely straight forward but in this video we answer the question as scientifically as possible.
12. The e-commerce framework
If you're an e-commerce business then this video will give you a simple framework around how to think about content in your business. It's a very different strategy to that of a business with high value products.
If you're an e-commerce business then this video will give you a simple framework around how to think about content in your business. It's a very different strategy to that of a business with high value products.
11. The importance of customer personas
Customer personas is where it all starts, not just for Facebook marketing but for marketing in general. Understand your customers and it will help you: target your perfect target audience in FB, overcome their objections and finally speak to them in the right tone.
Customer personas is where it all starts, not just for Facebook marketing but for marketing in general. Understand your customers and it will help you: target your perfect target audience in FB, overcome their objections and finally speak to them in the right tone.
10. A Social Media Framework for B2B companies
If you sell B2B, this video is for you. It's a simple framework on how to think about marketing your business using social in a B2B context
If you sell B2B, this video is for you. It's a simple framework on how to think about marketing your business using social in a B2B context
9. How can social media help B2B businesses?
Facebook is where the eyeballs are. That includes people who work in B2B.
Facebook is where the eyeballs are. That includes people who work in B2B.
8. How do I choose which platforms to be on?
The answer is to look at where your audiences are. Find out more in this short video from Dom.
The answer is to look at where your audiences are. Find out more in this short video from Dom.
7. How can social media help new business development?
Facebook is a fantastic platform if you are a start up or an established business tendering for large contracts. You can spend small amounts and put your message in front of your ideal market.
Facebook is a fantastic platform if you are a start up or an established business tendering for large contracts. You can spend small amounts and put your message in front of your ideal market.
6. How can social media help promote awareness of my business in other markets?
Through the targeting aspect of the Facebook Ads Manager you can accurately select markets who you want to advertise to.
Through the targeting aspect of the Facebook Ads Manager you can accurately select markets who you want to advertise to.
5. How can social promote my company's brand values?
We think it's crucial to communicate who you are and what you stand for.
We think it's crucial to communicate who you are and what you stand for.
4. How can social support the experts in my business?
The answer is it can seriously help to promote them and their expertise.
The answer is it can seriously help to promote them and their expertise.
3. How do I assess the success of social media?
It's a common question which we're asked a lot. Here's Dom's top 5 things to look for.
It's a common question which we're asked a lot. Here's Dom's top 5 things to look for.
2. Why you need to use paid media with Facebook
Organic reach is dropping, this video explains why you need to put media spend behind your Facebook advertising.
Organic reach is dropping, this video explains why you need to put media spend behind your Facebook advertising.
1. How Facebook Ads work
A short video explaining the basic premise behind how paid advertising on Facebook works.
A short video explaining the basic premise behind how paid advertising on Facebook works.
12. How to create Graphics as Text Overlays in Canva for Video Edits
In this tutorial, Dom steps you through the tools available in the online design platform - Canva - to create text overlay graphics to enhance your video edits. This includes putting a company logo on the video and other text to drive the engagement potential of your video content. Note: the feature used in Canva does require a subscription level with Canva.
In this tutorial, Dom steps you through the tools available in the online design platform - Canva - to create text overlay graphics to enhance your video edits. This includes putting a company logo on the video and other text to drive the engagement potential of your video content. Note: the feature used in Canva does require a subscription level with Canva.
11. How to use Creative Hub
In this tutorial, Dom introduces the Creative Hub tool available in the Ads Manager. The tool allows you to play with all the different 'ad formats' available and explore what your ads will look like prior to building them for real in the Ads Manager. Great for checking out new formats you may not have explored before, plus trying ever evolving features Facebook release to make your content more engaging!
In this tutorial, Dom introduces the Creative Hub tool available in the Ads Manager. The tool allows you to play with all the different 'ad formats' available and explore what your ads will look like prior to building them for real in the Ads Manager. Great for checking out new formats you may not have explored before, plus trying ever evolving features Facebook release to make your content more engaging!
10. How to use the Image Text Tool
In this tutorial, Dom demonstrates the "Image Text Tool" which allows you to check the "image to text ratio" to ensure that your visual creative (image or video thumbnail) to be used in your sponsored content is within tolerance ie. will not result in reach being curtailed by having too much text on your image.
In this tutorial, Dom demonstrates the "Image Text Tool" which allows you to check the "image to text ratio" to ensure that your visual creative (image or video thumbnail) to be used in your sponsored content is within tolerance ie. will not result in reach being curtailed by having too much text on your image.
9. How to edit in iMovie - Part 3
In our latest training tutorial Dom continues his series exploring the features and functionality of iMovie - the video editing app for Macs. In this episode you'll learn about:
In our latest training tutorial Dom continues his series exploring the features and functionality of iMovie - the video editing app for Macs. In this episode you'll learn about:
- the inclusion of intro slides
- the 'picture in picture' feature
- adding music to your video
8. How to edit in iMovie - Part 2
In this tutorial Dom is back with part 2 of his series on video editing in iMovie. This time he looks at the inclusion of cutaway footage and cropping in to create a more polished edit of a simple testimonial video.
In this tutorial Dom is back with part 2 of his series on video editing in iMovie. This time he looks at the inclusion of cutaway footage and cropping in to create a more polished edit of a simple testimonial video.
7. How to edit in iMovie - Part 1
In this video Dom shows you around the iMovie video editing app for iOS and covers 5 things: 1) bringing in media assets 2) simple trims 3) audio adjustments 4) titles 5) exporting finished videos
In this video Dom shows you around the iMovie video editing app for iOS and covers 5 things: 1) bringing in media assets 2) simple trims 3) audio adjustments 4) titles 5) exporting finished videos
6. Anchor Content vs Micro Content
This video will be helpful as you start planning what content you're going to produce. Here we share how we split it into 'Anchor' and 'Micro' content to help the planning and production process.
This video will be helpful as you start planning what content you're going to produce. Here we share how we split it into 'Anchor' and 'Micro' content to help the planning and production process.
5. How to make video Ep#2 - DIY & Basic Equipment Needed
In this video Dom walks you through what equipment he uses to shoot video. Join him on a shoot as he shows you how simple it is.
In this video Dom walks you through what equipment he uses to shoot video. Join him on a shoot as he shows you how simple it is.
4. How to make video content Ep#1: Product review - Promo
In this video Dom shares a nifty little tool for video production. Promo is a platform that allows you to make use of one of their existing videos (they have thousands) and easily customise for your own use.
In this video Dom shares a nifty little tool for video production. Promo is a platform that allows you to make use of one of their existing videos (they have thousands) and easily customise for your own use.
3. Our Go To for Design: A guide to Canva
Canva is an incredibly simple tool for those of us who aren't designers. It allows amateurs to create professional looking designs for use as part of our ad creative.
Canva is an incredibly simple tool for those of us who aren't designers. It allows amateurs to create professional looking designs for use as part of our ad creative.
2. Our Go To for Captions
80% of people watch videos with the sound off on Facebook. That's why captions are so important. In this video we'll show you a simple & fast way to put captions on your video.
80% of people watch videos with the sound off on Facebook. That's why captions are so important. In this video we'll show you a simple & fast way to put captions on your video.
1. Equipment to shoot simple video for social media
This video is for non-techies. We'll show you how you can shoot simple video just using your phone.
This video is for non-techies. We'll show you how you can shoot simple video just using your phone.
40. How to create a sponsored message in Ads Manager
FB have recently allowed customers to send a sponsored message directly into the Messenger inboxes of people who have previously messaged your FB page. Andrew walks you through it.
39. How to set up an offer in Ads Manager
This one can work for many industries but it's especially important for online and offline retailers. Learn how to set up "offers" and promote them on FB.
38. How to direct an FB ad to Whatsapp
In this tutorial Andrew shows you how to direct a FB ad to open a conversation in Whatsapp. Whatsapp is a huge platform now and for many it is their preferred communication channel. So, this one is worth watching.
37. How to set an attribution window in Facebook Ads Manager
The attribution window is the period in which FB attribute an ad you have run with an action that has taken place. It's important because it allows you to analyse your campaign data properly.
36. How to customise creative by placements
Not all images have the correct dimensions for the different FB placements. However you can customise the image by placement to make the images look good in their respective placements.
FB have recently allowed customers to send a sponsored message directly into the Messenger inboxes of people who have previously messaged your FB page. Andrew walks you through it.
39. How to set up an offer in Ads Manager
This one can work for many industries but it's especially important for online and offline retailers. Learn how to set up "offers" and promote them on FB.
38. How to direct an FB ad to Whatsapp
In this tutorial Andrew shows you how to direct a FB ad to open a conversation in Whatsapp. Whatsapp is a huge platform now and for many it is their preferred communication channel. So, this one is worth watching.
37. How to set an attribution window in Facebook Ads Manager
The attribution window is the period in which FB attribute an ad you have run with an action that has taken place. It's important because it allows you to analyse your campaign data properly.
36. How to customise creative by placements
Not all images have the correct dimensions for the different FB placements. However you can customise the image by placement to make the images look good in their respective placements.
35. How to set up a saved locations list in FB Ads Manager
In this short tutorial we'll give you a little time saver for those of you that regularly target the same locations.
In this short tutorial we'll give you a little time saver for those of you that regularly target the same locations.
34. 3 Ways to Improve your LinkedIn Newsfeed
See more of the content you want to see in your LinkedIn Newsfeed with these 3 tips.
See more of the content you want to see in your LinkedIn Newsfeed with these 3 tips.
33. How to see Ads your competitors are running on FB
Introducing the Facebook "Page Transparency" feature - the new location for "Info and Ads" - where you can check out what your competitors are up to with their Facebook advertising.
Introducing the Facebook "Page Transparency" feature - the new location for "Info and Ads" - where you can check out what your competitors are up to with their Facebook advertising.
32. Leads Ads Tutorial - part 2: integrating the Lead Form into your ad campaign
See below (Video #31)
See below (Video #31)
31. Lead Ads Tutorial - part 1: setting up the Lead Form
Lead Ads are a Facebook ad format which allow you to quickly and easily gather a user's contact details. The format is designed to help advertisers build a database. Essentially it works by displaying a pop up when a user clicks on your FB ad. The pop up has the user's contact details already populated so all the user has to do is click submit.
Lead Ads are a Facebook ad format which allow you to quickly and easily gather a user's contact details. The format is designed to help advertisers build a database. Essentially it works by displaying a pop up when a user clicks on your FB ad. The pop up has the user's contact details already populated so all the user has to do is click submit.
30. How to set up a Carousel ad
Carousel ads offer a format which allows the promotion of multiple products within the same ad campaign. They are often used by e-commerce companies. In this video Andrew talks you through what they are and how to set them up.
Carousel ads offer a format which allows the promotion of multiple products within the same ad campaign. They are often used by e-commerce companies. In this video Andrew talks you through what they are and how to set them up.
29. How to set up a Page Like campaign
Carousel ads offer a format which allows the promotion of multiple products within the same ad campaign. They are often used by e-commerce companies. In this video Andrew talks you through what they are and how to set them up.
Carousel ads offer a format which allows the promotion of multiple products within the same ad campaign. They are often used by e-commerce companies. In this video Andrew talks you through what they are and how to set them up.
28. Guide to Detailed Targeting - Part 2
In Part 2 of a Guide to Detailed Targeting - Andrew walks through some of the more advanced features and tactics to 'narrow' your target audience to ensure a more focused campaign.
In Part 2 of a Guide to Detailed Targeting - Andrew walks through some of the more advanced features and tactics to 'narrow' your target audience to ensure a more focused campaign.
27. Guide to Detailed Targeting - Part 1
Detailed targeting allows you target people based on their interests, demographics and behaviours. In this tutorial Andrew walks you through the fundamentals of how it works.
Detailed targeting allows you target people based on their interests, demographics and behaviours. In this tutorial Andrew walks you through the fundamentals of how it works.
26. How to upload a SRT caption file
Adding captions to your video content ensures people that choose to watch with sound-off will enjoy the full meaning of your message. In this video we show you how to upload a SRT caption file when building your ad or post in Facebook.
Adding captions to your video content ensures people that choose to watch with sound-off will enjoy the full meaning of your message. In this video we show you how to upload a SRT caption file when building your ad or post in Facebook.
25. How to set up a Lookalike audience
A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers. In this video we talk you through how to set one up and all the detail you need to know.
A Lookalike Audience is a way to reach new people who are likely to be interested in your business because they're similar to your best existing customers. In this video we talk you through how to set one up and all the detail you need to know.
24. How to set up a 2nd ad set
If you want to target several audiences within your FB campaign, you can create multiple ad sets. This video shows you how to set them up.
*We advise watching video 21 below prior to this video.
If you want to target several audiences within your FB campaign, you can create multiple ad sets. This video shows you how to set them up.
*We advise watching video 21 below prior to this video.
23. How to target your page fans
In this video we'll show you how to target an ad towards people who have liked your page.
In this video we'll show you how to target an ad towards people who have liked your page.
18. The Ads Manager dashboard explained
In this video we give you an overview of the key data that you can see and explore using the dashboard within Ads Manager.
In this video we give you an overview of the key data that you can see and explore using the dashboard within Ads Manager.
22. How to set up a custom audience of people who have engaged with your page.
In this video we'll show you how to set up a custom audience of people who have previously engaged with your page. This means you'll be able to target people who have liked, commented and shared any of your posts in the last 6 months. A great warm audience.
In this video we'll show you how to set up a custom audience of people who have previously engaged with your page. This means you'll be able to target people who have liked, commented and shared any of your posts in the last 6 months. A great warm audience.
21. How to set up an ad in Ads Manager
One of the questions we get the most is how to set up your first ad in Ads Manager. In this video Dom will walk you through it, step by step.
20. How to target people on your email database
If you have a database of customers and prospects, we would highly suggest that this is an audience you'll want to target on Facebook. In this video we'll show you how to create a custom audience from your database.
19. How to set up a website custom audience
Setting up a website custom audience allows you to target people with Facebook ads who have recently visited your website. It's a highly effective form of advertising known as re-marketing.
One of the questions we get the most is how to set up your first ad in Ads Manager. In this video Dom will walk you through it, step by step.
20. How to target people on your email database
If you have a database of customers and prospects, we would highly suggest that this is an audience you'll want to target on Facebook. In this video we'll show you how to create a custom audience from your database.
19. How to set up a website custom audience
Setting up a website custom audience allows you to target people with Facebook ads who have recently visited your website. It's a highly effective form of advertising known as re-marketing.
17. What is the Facebook Pixel and how do you set it up?
In this video we'll explain what the pixel is, why you need it and how you set it up. It's often perceived as very technical and difficult to understand but it's not that bad! Watch this video and we'll break it down.
In this video we'll explain what the pixel is, why you need it and how you set it up. It's often perceived as very technical and difficult to understand but it's not that bad! Watch this video and we'll break it down.
16. Facebook Ad Placements Explained
When you set up your ad campaign, where does your ad actually display? Facebook has a variety of ad inventory where you can place your ads. In this video we'll run through all the different "placements" available.
When you set up your ad campaign, where does your ad actually display? Facebook has a variety of ad inventory where you can place your ads. In this video we'll run through all the different "placements" available.
15. Facebook Ad Formats Explained
In this video we'll run through the 4 creative formats you can use on the Facebook Ads Manager.
In this video we'll run through the 4 creative formats you can use on the Facebook Ads Manager.
14. The Store Visits Objective explained
In this video we walk you through what the Store Visits objective is, how it looks and when you would use it.
In this video we walk you through what the Store Visits objective is, how it looks and when you would use it.
13. The Product Catalog Sales Objective explained
In this video we walk you through what the Product Catalog Sales objective is, how it looks and when you would use it.
In this video we walk you through what the Product Catalog Sales objective is, how it looks and when you would use it.
12. The Conversions Objective explained
In this video we walk you through what the Conversions objective is, how it looks and when you would use it.
In this video we walk you through what the Conversions objective is, how it looks and when you would use it.
11. The Lead Generation Objective explained
In this video we walk you through what the Lead Generation objective is, how it looks and when you would use it.
In this video we walk you through what the Lead Generation objective is, how it looks and when you would use it.
10. The Video Views Objective explained
In this video we walk you through what the Video Views objective is, how it looks and when you would use it.
In this video we walk you through what the Video Views objective is, how it looks and when you would use it.
9. The App Install Objective explained
In this video we walk you through what the App Install objective is, how it looks and when you would use it.
In this video we walk you through what the App Install objective is, how it looks and when you would use it.
8. The Engagement Objective explained
In this video we walk you through what the Engagement objective is, how it looks and when you would use it.
In this video we walk you through what the Engagement objective is, how it looks and when you would use it.
7. The Traffic Objective explained
In this video we walk you through what the Traffic objective is, how it looks and when you would use it.
In this video we walk you through what the Traffic objective is, how it looks and when you would use it.
6. The Reach Objective explained
In this video we walk you through what the Reach objective is, how it looks and when you would use it.
In this video we walk you through what the Reach objective is, how it looks and when you would use it.
5. The Awareness Objective explained
In this video we walk you through what the Awareness objective is, how it looks and when you would use it.
In this video we walk you through what the Awareness objective is, how it looks and when you would use it.
4. Facebook Objectives explained
When you set up and ad the first step is to select your Objective but what are they and why do they matter? This video explains.
When you set up and ad the first step is to select your Objective but what are they and why do they matter? This video explains.
3. Facebook Ad Structure explained
Confused by campaign, ad sets and ads? This video will talk you through the structure of how they knit together.
Confused by campaign, ad sets and ads? This video will talk you through the structure of how they knit together.
2. How to set up your Facebook account
A simple how to video walking you through how to set up your Facebook account. You need an account to use paid advertising.
A simple how to video walking you through how to set up your Facebook account. You need an account to use paid advertising.
1. How to set up your Facebook page
A simple how to video guiding you through the process of setting up a FB page.
A simple how to video guiding you through the process of setting up a FB page.
