Virtual Marketing Directors (VMDs) explained
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The VMD service is for businesses that would love to have a Marketing Director but it doesn’t make sense to have that person in a full time role.
We work with you for a few hours per month to deliver strategic advice and technical “how to” coaching across an overarching sales and marketing plan. Our role is to enable you to execute that plan. The relationship is ongoing and we evolve your marketing efforts at a pace you’re comfortable with. Ultimately we're part of your team and our common goal is to consistently generate quality enquiries into your business. |
The Framework
Our Growth Framework is a proven multi-pronged marketing methodology which looks at:
Our Growth Framework is a proven multi-pronged marketing methodology which looks at:
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Who you are
We typically work with business owners and marketing managers. The marketing managers are very often time poor as marketing is only one part of their remit. Our role is to introduce process and a sales & marketing framework so that you can deliver a robust plan with our support.
We typically work with business owners and marketing managers. The marketing managers are very often time poor as marketing is only one part of their remit. Our role is to introduce process and a sales & marketing framework so that you can deliver a robust plan with our support.
Who we are
AD HOC is run by Dom Hay & Andrew Ferdinando and was founded 2016. Dom is a seasoned advertising and marketing professional with 20+ years in agency. Dom was GM at a Sydney marketing agency for 9 years working with Virgin, Volvo, Unilever and Electrolux. Andrew has an entrepreneurial background having launched, grown and sold a successful office space business in London.
AD HOC is run by Dom Hay & Andrew Ferdinando and was founded 2016. Dom is a seasoned advertising and marketing professional with 20+ years in agency. Dom was GM at a Sydney marketing agency for 9 years working with Virgin, Volvo, Unilever and Electrolux. Andrew has an entrepreneurial background having launched, grown and sold a successful office space business in London.
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Testimonial
"The monthly board meetings are great. They give you accountability and simplify the whole process. Sometimes it can be quite overwhelming but I walk away knowing I can do it". Andy Baker, MD of iCert Compliance Software |
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How we deliver
The Foundation Workshop: We kick off with a half day Foundation Workshop where we focus on your Message Pillars, Customer Personas, Content Strategy and a draft overarching marketing plan. This is all captured in your VMD Workbook.
The Marketing Board Meetings: Every month we'll have a 90 minute structured board meeting. We'll analyse your previous month's activities and agree upon your activities for the coming month. We'll keep a Marketing Scoreboard and keep you accountable. We'll identify areas for you to up-skill. And we'll evolve your strategy over time.
The Coaching & Support: Face to face coaching and support (often delivered via video chat) is available as and when you need it during the month to ensure you’re equipped with the skills to execute the marketing plan. This is typically technical "how to" coaching within the various digital marketing platforms.
The Foundation Workshop: We kick off with a half day Foundation Workshop where we focus on your Message Pillars, Customer Personas, Content Strategy and a draft overarching marketing plan. This is all captured in your VMD Workbook.
The Marketing Board Meetings: Every month we'll have a 90 minute structured board meeting. We'll analyse your previous month's activities and agree upon your activities for the coming month. We'll keep a Marketing Scoreboard and keep you accountable. We'll identify areas for you to up-skill. And we'll evolve your strategy over time.
The Coaching & Support: Face to face coaching and support (often delivered via video chat) is available as and when you need it during the month to ensure you’re equipped with the skills to execute the marketing plan. This is typically technical "how to" coaching within the various digital marketing platforms.
You'll also have access to an extensive video library
In addition to our face to face guidance you'll also have access to our coaching through bite-sized videos. Like these:
In addition to our face to face guidance you'll also have access to our coaching through bite-sized videos. Like these:
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Example 1: Strategic
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Example 2: Creative
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Example 3: Technical
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Could it work for you?
Here’s why our clients tell us they work with us:
Here’s why our clients tell us they work with us:
- They have ambitions to grow their business and recognise outsourced, specialised support can help them do so
- They’ve tried using agencies without great success
- They see the value in marketing but often get sidetracked by the day to day business. Working with us provides them with accountability
- They find it hard to keep on top of the ever evolving digital marketing platforms
- Working with us helps them to evolve their marketing strategy in line with the eco-system
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Pricing & next steps
Foundation Workshop: $1,197+gst (one off) Ongoing VMD service: $697+gst per month Sound interesting? If so, just fill in the form and we'll be in touch. Or contact Andrew on: 027 860 4527 or andrew@adhoc.help |
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Feedback from clients
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INSIGHT ONLINE - Kim Voon
"The ironic thing about being a marketing agency is that we found our own marketing really hard to do. We were too close to it, we lacked objectivity. That's where the VMD service and Andrew and Dom really came into their own. The guys provide accountability, advice and structure backed by a tonne of experience. It helped us so much on our own marketing journey. If you need help, do yourself a favour and give these two a call. |
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THE INSURANCE PLACE - Ed Hempseed
"Chrissy and I are thoroughly enjoying the Virtual Marketing Director experience with Dom and Andrew. The strategic guidance at the monthly Marketing Board Meetings, coupled with the on-demand support available throughout the month means we have a plan, but crucially feel we're evolving at our own pace and growing in knowledge and confidence all the while." |
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