Social Media Content Menu
This guide is designed to help stakeholders select content formats which can be produced for their social media campaigns.
You will find 6 formats. For each format we have detailed:
This guide is designed to help stakeholders select content formats which can be produced for their social media campaigns.
You will find 6 formats. For each format we have detailed:
- When this format is best employed.
- Approximate time to produce the content.
- Approximate internal cost to produce.*
- Approximate external cost to produce (e.g by an agency).
- An example of live content which uses this format.
Option 1: Image and text
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When this format is best employed
Perfect for quick and easy posts which do not have a lot of information to convey. Approximate time to produce the content Planning: 1 hr Production & editing: 2 hrs Review & sign off: 1 hr Total cost: 4 hrs Approximate internal cost to produce 4 hrs x $80 = $320 Approximate external cost to produce (e.g by an agency) 4 hrs x $140 = $560 |
Option 2: Slideshow imagery
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When this format is best employed
Also perfect for quick and easy posts. Just provide us with multiple images. Facebook will then turn these images into a short “slideshow” video. Approximate time to produce the content Planning: 1 hr Production & editing: 2 hrs Review & sign off: 1 hr Total cost: 4 hrs Approximate internal cost to produce 4 hrs x $80 = $320 Approximate external cost to produce (e.g by an agency) 4 hrs x $140 = $560 |
Option 3: Video – BBC Style
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When this format is best employed
Use this format when you don’t have anyone to feature in the video. This format overlays text on to videos so the text does the story telling. Approximate time to produce the content Planning: 3 hr Production & editing: 6 hrs Review & sign off: 1 hr Total cost: 10 hrs Approximate internal cost to produce 10 hrs x $80 = $800 Approximate external cost to produce (e.g by an agency) 10 hrs x $140 = $1400 |
Option 4: Video – Interview
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When this format is best employed
Ideal for communicating a lot of information in a short period of time whilst also introducing a key peron. Approximate time to produce the content Planning: 1 hr Production & editing: 4 hrs Review & sign off: 1 hr Total cost: 6 hrs Approximate internal cost to produce 6 hrs x $80 = $480 Approximate external cost to produce (e.g by an agency) 6 hrs x $140 = $840 |
Option 5: Video – Chapter
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When this format is best employed
Perfect when your “talent” is nervous as the format allows them time. Also works well when you have a lot of information to convey. Approximate time to produce the content Planning: 3 hr Production & editing: 4 hrs Review & sign off: 1 hr Total cost: 8 hrs Approximate internal cost to produce 8 hrs x $80 = $640 Approximate external cost to produce (e.g by an agency) 8 hrs x $140 = $1120 |
Option 6: Video – High production
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When this format is best employed
This is the format which has the biggest impact. It requires multiple people and can include drone footage. Should only be employed on big projects. Approximate time to produce the content Planning: 8 hrs Production & editing: 16 hrs Review & sign off: 2 hrs Total cost: 26 hrs Approximate internal cost to produce 26 hrs x $80 = $2080 Approximate external cost to produce (e.g by an agency) 26 hrs x $140 = $3640 |
